The Perfect Fit: Tips for Choosing the Right Jacket and Personalization Options for Your Brand

The Perfect Fit: Tips for Choosing the Right Jacket and Personalization Options for Your Brand

Did you know that jackets (outerwear) are the most successful promotional merchandise for people aged 15-45? According to a 2016 poll, jackets rank among the top five most influential products across all age groups.

Jackets are a versatile and necessary aspect of any wardrobe, giving both warmth and style. Customized jackets are an excellent choice for companies wishing to add a unique touch to their promotional items. Businesses can choose the ideal jacket to fit their brand and customize it to make it their own with the assistance of jacket wholesale distributors in Portland and around the USA, like Brands and Logos. In this blog post, we will look at a few tips for selecting the jacket for your company, as well as some customizing options that will help you stand out from the crowd.

Keep the Wearer in Mind

Knowing your audience is crucial before you even start to consider the look and feel of your jacket. What is the interest and preference of the person who will be wearing the jacket? For instance, if your brand caters to outdoor enthusiasts, a thin, water-resistant jacket might be the ideal choice. Instead, if your company is more focused on fashion, you opt to pick a fashionable, tailored jacket that stands out. Choosing a comfortable, weather-resistant jacket is critical for organizations located in colder areas or with employees who work outside. But even for indoor workers, wearing a fashionable jacket can leave a lasting impression on clients and customers.

Consider the Purpose

Along with your target demographic, consider the jacket’s purpose. Will it be worn to a business meeting or for outdoor activities? The materials and design of the jacket will be influenced by its intended purpose. For instance, a garment made for outdoor use should be durable, water-resistant, and breathable. However, if you’re making a jacket for a formal setting, opt for premium materials like wool or cashmere.

Choose the Right Style

When it comes to the style of your jacket, you should think about the latest fashion trends as well as your brand’s own identity. If your company is more traditional, you might choose to go with a classic design. As an alternative, you may go with a more unique look if you want to stand out from the crowd.

Bomber jackets, soft-shell jackets, fleece jackets, and windbreakers are some popular jacket styles. It’s crucial to select the style that best suits your needs because each of these designs offers a different level of warmth and protection. Consider the color and style of the jacket, since they can have an impact on the overall appearance and feel of your promotional apparel.

Personalization Options

It’s time to add your own unique touch once you’ve selected the ideal jacket. At Brands and Logos, we provide a range of jacket customization options, including the ability to add customized designs, text, and logos.

Embroidery is a popular technique that involves directly stitching the desired design into the jacket. It is a durable and effective tailoring choice that can give your promotional products a polished and professional feel. However, screen printing, another method of customizing apparel, involves applying ink to the garment using a stencil. For jackets in bigger quantities, screen printing is more affordable and can create graphics that are vivid and catchy.

We at Brands and Logos can help you choose the best jacket for you, both in terms of quality and quantity. If you wish to buy bulk-printed jackets, we are wholesale distributors in Portland and all over the USA to meet all your needs.